In front of the Trevi Fountain
Author: Sydnie Wilson | Majors: Marketing and Entrepreneurship & Innovation
Studying abroad has always been a goal of mine. It was one of the most important factors that I consider when choosing which university to attend. The University of Arkansas has done an amazing job providing opportunities for students to travel and learn more about other countries. The value of these trips is immeasurable and has cultivated students who are flexible and adaptable in and out of the classroom. This past July I was blessed to be able to partake in a study abroad experience. The program that I chose was the “Marketing In Rome” program in Rome, Italy. During my time in Rome, I was able to grow both personally and academically. This opportunity would not be possible without the help of the University of Arkansas honors college. Many groups on campus have pushed me to grow, however, the most influential support has come from the honors college program. The honors college played a key role in my opportunity to study abroad this past summer. With the help of the study abroad grant issued by the college, I was able to go to Rome with 50% of my expenses covered. And this was largely impactful on my decision to go and largely impactful on my ability to go. The honors college program is unlike many programs on campus and has pushed many students to be able to travel globally and create life lessons that they will be able to apply to their careers and lives.
When asked what we were studying in Rome many locals were surprised to hear that my peers and I were studying marketing and business. In a city known for its art, history, and architecture one would not assume business. However, we learned a lot about global consumerism and consumerism in Rome. I now have a new perspective on how to approach marketing in America and what to expect as a consumer myself.
My time in Rome was exceptional but at times humbling. Many of my peers and I will post beautiful pictures of art, monuments, and statues. However, many of us share stories about when our comfort levels were tested. The ability to be flexible was crucial during my time abroad and helped me with my travel across the country. There are many times I got on a bus or a train and everyone around me was speaking Italian. However, I am happy to say that this did not deter me from exploring the city and exploring surrounding towns. The confidence to explore was largely in part due to the support from my two professors Heather Sprandel and Molly Jensen. My professors were able to push us to travel and push us to use public transportation. Using public transportation was once a daunting task at the very beginning of the month. However, I know now that if I were to return to Rome, I would be able to get around the city with ease.
When it comes to studying abroad, I would recommend this experience to anyone and everyone. Not only should people do it to get out of their comfort zone but it gives you another perspective on how you can approach day-to-day life in the comfort of your own country and home.